Promotional Video Production

Project Overview

MediCare Plus, a leading private healthcare group in Saudi Arabia, needed a compelling brand campaign video and a series of short social media clips to communicate their new patient-first promise to a younger demographic. ZiaTech's media team handled the complete production pipeline: concept development, scripting, motion graphics, voiceover, and post-production — delivering in both Arabic and English.

Client Objectives

• Create a 90-second hero brand film for TV and YouTube
• Produce 6x 15-30 second cut-downs for Instagram and TikTok
• Deliver bilingual content (Arabic & English) with professional VO
• Animated explainer video for their new online booking system
• Export in multiple formats: 4K, 1080p, vertical (9:16), square (1:1)

Solution Provided

ZiaTech's creative team started with a 3-day concept workshop alongside MediCare's marketing director. We developed a warm, human-centric visual narrative — "Care That Comes to You" — that contrasted modern medical technology with genuine human connection. Motion graphics were layered over live footage with 3D elements using Cinema 4D and After Effects compositing. The animated explainer used a clean 2D flat design style consistent with MediCare's brand palette. Final delivery included all source files and a comprehensive style guide for future use.

Key Features Delivered

• Cinematic 4K brand film with professional color grading
• 3D animated logo reveal sequence
• Custom motion graphics and animated infographics
• Professional bilingual voiceover (Arabic / English)
• Animated explainer (2 mins) for online booking feature
• Social media ad cuts optimized per platform (TikTok, Instagram, YouTube)

Technologies Used

Adobe After Effects, Adobe Premiere Pro, DaVinci Resolve, Cinema 4D, Adobe Audition, AI Voice Synthesis

Results & Outcomes

• Hero brand film reached 5.2M views across platforms in 3 weeks
• Brand recall score improved by 40% in post-campaign survey
• Online appointment bookings increased by 67% within 30 days
• Social ad CTR averaged 4.8% (industry average: 1.2%)